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Sports & Money: MLB schedules playoffs into irrelevance

Will Jeter be hitting baseballs or snowballs?Will Jeter be hitting baseballs or snowballs?Remember when Derek Jeter was dubbed "Mr. November" for hitting a game-winning home run in an Oct. 31 World Series game that ran past midnight?

Such monikers apparently will lose their novelty if Major League Baseball continues its peculiar marketing strategy of lengthening its postseason schedule.

This year, Game 1 of the World Series is scheduled for Wednesday, Oct. 28. Should the series go seven games, the final one would be played on Thursday, Nov. 5. This is if all goes well and games are not postponed due to rainouts or more likely, snowouts or sleetouts.

Playoff baseball in October increasingly has had to compete for the sports fan's attention with college and pro football. Now, with the league's showcase beginning four days before November, Major League Baseball will also be fighting the ratings game with pro basketball. Perhaps for the first time ever, the NBA regular season will begin one day before Game 1 of the World Series starts.

Major League Baseball is applauding itself for gaining more viewers for its recent playoff games compared to last year. But Carol Slezak of the Chicago Sun-Times recently described how the league is driving fans away with its scheduling decisions.

Submitted by Randy Heaster on October 21, 2009 - 10:30am.
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