Can your Barbie doll beat up my Bratz doll? At least in court she can.

Mattel Inc. has won a court order banning MGA Entertainment from making and selling Bratz dolls, which were found to infringe on Mattel's copyrights, according to Bloomberg News.
The multiethnic fashion Bratz dolls entered the market in 2001. Since then Barbie sales have dropped.
But a jury found that a Mattel designer came up with the Bratz name and characters and secretly took the concept to MGA. The jury awarded Mattel $100 million in damages, or five percent of the $2 billion the toymaker sought. MGA plans to appeal.
Not surprisingly, the Mattel-MGA debate is big news in both the corporate world and in the blogosphere. There's currently an interesting discussion going on The Star's Mom2Mom Web site.
Bratz sales through June were $3.1 billion, according to evidence at the trial. MGA said its Bratz profit was $405.4 million, while Mattel claimed it was as much as $777.9 million.
The ban won't go into effect until after the court has ruled on both sides post-trial motions. A hearing is scheduled for Feb. 11.
Even then, a copyright lawyer said it "could be quite a period of time before there is actual enforcement of the injunction."
The court also made exemptions for Cloes younger sister, the younger version of Yasmin, and the younger Alicia if they are packaged separately from infringing dolls.
Even so, with multi-millions to be made, you can almost bet some deal will eventually be reached between the two toy manufacturers.
Still, new competitors - including Hannah Montana dolls and Mattel's own High School Musical products - also are cutting into market share of both Barbie and Bratz.













BRAVO!!!!!! The only problem that Mattel had was that Bratz was beginning to be more popular than Barbie and the sales of Barbie was declining.