Buy your Bratz dolls while you still can

Can your Barbie doll beat up my Bratz doll? At least in court she can.
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Mattel Inc. has won a court order banning MGA Entertainment from making and selling Bratz dolls, which were found to infringe on Mattel's copyrights, according to Bloomberg News.

The multiethnic fashion Bratz dolls entered the market in 2001. Since then Barbie sales have dropped.

But a jury found that a Mattel designer came up with the Bratz name and characters and secretly took the concept to MGA. The jury awarded Mattel $100 million in damages, or five percent of the $2 billion the toymaker sought. MGA plans to appeal.

Not surprisingly, the Mattel-MGA debate is big news in both the corporate world and in the blogosphere. There's currently an interesting discussion going on The Star's Mom2Mom Web site.

Bratz sales through June were $3.1 billion, according to evidence at the trial. MGA said its Bratz profit was $405.4 million, while Mattel claimed it was as much as $777.9 million.

The ban won't go into effect until after the court has ruled on both sides post-trial motions. A hearing is scheduled for Feb. 11.
Even then, a copyright lawyer said it "could be quite a period of time before there is actual enforcement of the injunction."

The court also made exemptions for Cloes younger sister, the younger version of Yasmin, and the younger Alicia if they are packaged separately from infringing dolls.

Even so, with multi-millions to be made, you can almost bet some deal will eventually be reached between the two toy manufacturers.

Still, new competitors - including Hannah Montana dolls and Mattel's own High School Musical products - also are cutting into market share of both Barbie and Bratz.

Submitted by Joyce Smith on December 4, 2008 - 11:56am.
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Submitted by Anonymous on September 19, 2009 - 4:39pm.

BRAVO!!!!!! The only problem that Mattel had was that Bratz was beginning to be more popular than Barbie and the sales of Barbie was declining.

Submitted by Anonymous on March 8, 2009 - 2:43pm.

Barbie copied off a doll, and got it off the market. now their getting rid of bratz... gosh, don't parents always say "don't be selfish" well mattel is just SELFISH!! geez...

Submitted by Anonymous on January 31, 2009 - 12:37pm.

It took me a while to let my daughter have any Bratz, and I only caved when I realized that Barbie really provided a no more moral alternative; if anything the constant personality shifts were disturbing!
Bratz are what they are, and I figure it will be my mediating the interpretation my daughter makes of their clothing and make up that will really count...Today, she is just sad (wanted me to write that) and I am upset at the methods Mattel used to quash their rival! If the guy had a good idea, why not let there be competition? It is up for the public to decide. I resent being told what I am allowed to buy.

Submitted by Anonymous on January 23, 2009 - 9:29pm.

I hope to hear the follow-up on this hot story after
Feb. 11, 2009. My two girls enjoy their dolls and it's
great to have modern dolls for their era. Trends are
awesome. I grew up with Barbie and I don't have any
problems with change, something new and different.

I hope that they settle with the $100 Million and
keep the product on the market.

Submitted by Anonymous on January 7, 2009 - 7:38pm.

I like the bratz better than barbies because they are more realistic. So they dress like that to kids it doesn't matter they just think they are cute and play with them. They don't know what trashy is or what 'sexy' means they are just kids! They play with it and don't think about it. Personally my niece loves bratz and i buy thim for her. She thinks they are cute and thinks Barbies are 'old' and ' not like a real person'. Plus The Barbie's creator got her idea from a sex doll. Nobody said anything about that, How inapproiate it is and how were teaching kids sex by playing with barbies now do they? Also, the creator technically copied the a german sex doll, and they are talking about bratz??? So who cares if he got an idea from When he was working at mattel? Its pretty much the same thing that that the creator of Barbie did. I rest my case.

Submitted by Anonymous on January 2, 2009 - 11:30am.

I wouldn't fault Mattel for wanting to enforce the contractual agreement between itself and an employee, but something really stinks about Mattel's behavior in this case. For one, they waited seven years to file an injunction. In the interim, they actually attempted to compete with the Bratz line with their own similar knock-offs. Only after those failed did Mattel decide to squash Bratz. Hey, if you can't complete, just use the government to kill off your competition, right?! Besides which, Mattel's case is pretty sketchy, and I hope MGA appeals. I'm actually shocked that Mattel won.

And please, we all know that Bratz look slutty, and even I've been prone to call them "Slutz" every now and then, but the dress appearance of the dolls has nothing to do with the case. We shouldn't cheer MGA's downfall just because we don't like the look of their toys. What happened last month to MGA is abominable and can set a precedent for similar action to be taken against toy lines that you or I may actually like. Don't let Mattel get away with this.

Submitted by Anonymous on December 26, 2008 - 1:19pm.

I would hope that the name of a doll and the clothing it's wearing wouldn't stop you as their mother from raising them correctly. I can't stand Barbie she is so fake maybe instead of looking young and in style you would rather give them a doll that looks like a plastic surgeons pin up. I bought my girls Barbie before Bratz came out but, when I got them a barbie I was sure to explain to them that normal people don't really look like that unless they are movie stars, but when Bratz came out I surly switched and had no need to explain because Bratz dolls are not as realistic as the Barbis is "suppose" to be. And just so you know my girls dress in style but w/out the skin showing. So the doll didn't provoke them in to dressing inappropriately. Barbie, No Thanks...

Submitted by Anonymous on December 23, 2008 - 10:08pm.

I think it is the fault of the Mattel guy who designed the Bratz doll while under contract with Mattel and then snuck off and sold the "idea" to MGA. What a troll. I hope Mattel takes them for everything.

Submitted by Anonymous on December 23, 2008 - 3:32pm.

Whatever... My girls (7 and 5) both attend church, pray better to God than most adults, think boys have cooties, and love playing with Bratz. They don't know that the clothes are trashy because they don't know what trashy means, or what sex is for that matter, to them they are just cute dolls. I am more concerned with what the kids hear on the nightly news than what they may learn from a doll. Seriously, nothing is evil until adults give it that sort of meaning. Unless the children are taught by the adults and media around them to be slutty, they will not pick it up from a doll. People really need to get over themselves.

Submitted by Anonymous on December 9, 2008 - 9:08am.

and again, you're silly.

Submitted by Anonymous on December 6, 2008 - 12:16pm.

Some of you are plain stupid...My 7 year old granddaughter which is in Christian/Private School has everything Bratz including bedroom and bathroom..Am I concerned about her being a Bratz Fan NO... REASON BEING..Because she has enough GOOD SENSE to realize that Brazt isn't a human being..You teach your children that the doll isn't real as alot of things in life..You teach your child she doesn't have to be a slut or dress like a slut..Why depend on someone else to teach your child/children how to be a young man or young woman..Continue to ban them anyway from the real world...Little Johnny will be a NUT CASE the rest of his life..Some of you were the same one complaining about Barbie when she was pregnant..Mattel just want a piece of the PIE..They will continue to sell BRATZ..It's time for Barbie to retire..STUPID

Submitted by Anonymous on December 5, 2008 - 10:46pm.

Wow I guess you don't know the history of Barbie check it out.

In February of 1959, Barbie was first introduced at the American International Toy Fair in New York (Barbie Dolls). Her creators, Ruth and Elliot Handler (co-founders of Mattel) modeled Barbie after the German doll known as Lilli. Lilli began as a cartoon character in a daily newspaper called the Bild-Zeitung (BillyBoy 19). This character, known for her large breasts and sexy clothing, was created for adult entertainment "a symbol of sex and pornography for the men of Germany" (Johnson "History"). Handler discovered Lilli while shopping in Switzerland and brought the doll home for her daughter to play with.

Oh my I guess you will take back all the barbies too , or do you think it is okay for your kids to play with a doll inspired by porn?

Submitted by Anonymous on December 5, 2008 - 10:14pm.

It's true!
better clothes, styles, shoes that are harder to lose, and better quality.
Another thing that is better are the fact that there are diverse dolls from different cultures. And all the dolls even have a name and usually it tells a story about them.
To me, when i think of barbie, i think of little 3-4 year old girls.

Submitted by Anonymous on December 4, 2008 - 3:13pm.

I'm disgusted by Mattel's actions. And I'm disgusted by Judge Larson's ruling because it goes against the wishes of the jurors. Mattel has become an evil giant. As for those who don't like the looks of Bratz....so? Don't buy them! But many kids and collectors love Bratz and besides, I'm seeing alot of Mattel dolls in fishnets and skanky clothes. It's not like Mattel is all pure and holy. Their Top Model dolls are quite racy.

Submitted by Anonymous on December 4, 2008 - 1:39pm.

As a mother of two young girls, I never allowed these in my home. First of all, they are called Bratz. How in the world do you teach your kids to behave and have good manners, then buy them a toy called Bratz. Secondly, they are all dressed like street-walkers (even the baby bratz--what is up with that?)

I'm continually amazed at what is marketed to our kids (especially girls).

We recently returned one (received as a birthday gift) to a local Wal-mart. When I gave the reason for return as "We just don't allow them in our home" the employee looked at me like I had 3 eyes (whatever). Again, good riddance.

Submitted by Anonymous on December 4, 2008 - 1:20pm.

With $777 million in sales through 6 months, there is no way that these dolls will disappear forever. Somehow they'll keep getting produced.

Until then, I expect all the Hot Wheels collectors will be buying up Bratz in hopes of making a quick profit on eBay.


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